Africatown
A unified visual identity system for one of Seattle's most vital Black-led community organizations, built to match the scale of the work they have always been doing.
- Brand Identity
- Web Design
- Art Direction
- Interactive Prototyping
- Client: Africatown Community Land Trust
- Collaborators: Photon Factory
- Website: africatownlandtrust.org
Creating a Unified Voice
Africatown operates across several distinct entities in Seattle's Central District: a community land trust, individual properties, Africatown Plaza, and Africatown Marketplace. Each had grown its own visual identity organically over time. As a maturing organization ready to scale its communications and elevate its public presence, Africatown needed a unified system that reflected the visionary work they have always been doing and created the organization-wide design standards to carry it forward.